Services:

Discovery Workshop with the founder Assessing the brand landscape Designing positioning and defining tonality Identity synergy and usage guide Brand communication guide Social and digital communication guide Organization culture guide

Anjali Rawat Architects is a Mumbai based multidisciplinary design firm founded by Architect Anjali Rawat. ARA has successfully completed several Highrise apartments, large scale Residential and Office interiors to Independent villas. Having a boutique set up lets us team up with our clients, and work closely to develop extraordinarily personalized results

Anjali Rawat Architect approached us to help them for the evolution of their brand, to help them stay relevant and grow with the times; and change the user perception scale up by realigning their vision and build credibility in order to attract the right customers.

Approach:

We took off to this new ambition by conducting need gap study and assessing the brand landscape and competition study. Based on findings and with usage of archetypes we defined business model and communication structure that further expanded to building brand guide, communication guide and social media guide that can be followed to build and maintain desired brand image.