Adidas Association with Parley and Prada! Sustainability and Fashion!
- ruchi1360
- August 28, 2020
- Uncategorized
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adidas a brand with long history and deep-rooted connection with sports, serves consumers with broad and diverse sports portfolio.
A brand obsessed for consumer and that’s why it caters to most of them with diverse portfolio. Nothing better than Adidas collaboration with Parley and Prada defines brands obsession to cater to the consumer.
Standing true to the spirit of Adidas Originals ‘ORIGINAL IS NEVER FINISHED’ the recent collaboration with Prada is created to cater to the elite target. The collection is extremely exclusive, with availability limited to 700 pieces and each numbered with a unique serial number.
For the campaign of the collection, Johannes Leonardo created this mesmerizing, hyperbolic film illustrating the detailed craftsmanship that goes into creating each shoe and bag. Set in a sterile, miniature version of Prada’s factory-lab, it features disembodied hands gracefully putting each piece into place, from Adidas’ cut-out stripes and shell toe, to Prada’s leather name labels. This is just the latest of the agency’s clever ideas for the brand and its fashion partners.
As the brand claims cater for all, from elite professional athletes and teams to any individual who wants to make sport part of their lives.
To serve the planet brand has capitalized on the know-how of the Californian company Allbirds, which develops unexpected materials based on eucalyptus fibre, sugar cane or merino wool, to accelerate its ecological transition towards carbon neutrality: a high-performance and comfortable sports shoe, the result of this recent collaboration.
Parley claims “they have accomplished miracle by having this collaboration”
The partnership has been leading eco-innovation in the industry and is driving a global movement for the oceans through sport. “*It’s not enough to just change the way we do things. We need to change the way the entire industry acts,” * says James Carnes, Vice President Brand Strategy at adidas.
The brand tries to cash on business through telling a story based on inclusiveness, ambition, innovation, quality and style.
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