human being, being human

ruchi1360
August 28, 2020
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Archetypes, A universal pattern of behaviours that, once discovered, helps people better understand themselves and others.

Swiss psychotherapist Carl G. Jung used the word “Archetype” to refer to the recurring patterns found in our universal stories. It was his belief that all human beings are guided by the same inner roadmap — and we make sense of our own lives through a common set of beliefs and behaviors.

He taught that these same patterns have been with us since the dawn of time. We know this is true because we see them reflected across history and cultures. We find them in showing up in art, literature, myths and religions. In aboriginal tribes and in modern-day communities.

The original pattern or model of which all things of the same type are representations or copies: prototype.

Jung used the concept of archetype in his theory of the human psyche. He identified 12 universal, mythic characters archetypes reside within our collective unconscious.

“archetypes are imprinted and hardwired into our psyches.”

Archetypes are inherited potentials that are actualized when they enter consciousness as images or manifest in behavior on interaction with the outside world. They are autonomous and hidden forms which are transformed once they enter consciousness and are given particular expression by individuals and their cultures. In Jungian psychology, archetypes are highly developed elements of the collective unconscious.

Handed down from generation to generation, brands get benefited by identifying with Archetypes because they are:

Without Judgement
There aren’t good or bad Archetypes, but each has a strength and shadow side. This is what every human being relates most with
Relatable
We recognize ourselves and others in these characters.
Fluid
Our top Archetypes may fluctuate depending on situations we find ourselves in.
Adaptable
Once we are aware of our ‘natural’ reactions, we can choose differently.
Memorable
Individuals, leaders and team now have an easy reference point for acknowledging behavior and discussing change.
Meaningful
Understanding the different motives of the Archetypes often answers the ‘why’ behind our purpose in life or our organization’s mission in the world.

I so much wanted to recreate the simplified version of Archetypes, but I found this really amazing piece of content

Do read it, consume it, you will know more about each of these 12 personalities and behaviours!